Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue.
Anindya GhosePanagiotis G. IpeirotisBeibei LiPublished in: Manag. Sci. (2014)
Keyphrases
- consumer behavior
- search engine
- web search
- sponsored search
- online shopping
- web search engines
- learning to rank
- ranking algorithm
- information retrieval
- web pages
- marketing strategies
- ranking functions
- keyword search
- search queries
- query logs
- ranked list
- user queries
- knowledge discovery
- end users
- decision making
- online consumer