Expressive Banner Ad Auctions and Model-Based Online Optimization for Clearing.
Craig BoutilierDavid C. ParkesTuomas SandholmWilliam E. WalshPublished in: AAAI (2008)
Keyphrases
- group buying
- contextual advertising
- optimization algorithm
- combinatorial auctions
- banner ads
- online learning
- global optimization
- real time
- display advertising
- constrained optimization
- internet advertising
- neural network
- stochastic gradient
- optimization process
- budget constraints
- resource allocation
- genetic algorithm