Characterizing user behavior in online social networks.
Fabrício BenevenutoTiago RodriguesMeeyoung ChaVirgílio A. F. AlmeidaPublished in: Internet Measurement Conference (2009)
Keyphrases
- online social networks
- user behavior
- social networks
- user activity
- user experience
- user interaction
- network structure
- social relationships
- social media
- user preferences
- social networking
- user interests
- user behavior patterns
- individual user
- online advertising
- user actions
- social relations
- browsing behavior
- implicit feedback
- social networking sites
- viral marketing
- influence maximization
- web usage mining
- click models
- user browsing