The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks: Empirical Study.
Hani H. Al-dmourFuton AlsfourRand H. Al-DmourNoor Majid SaifanPublished in: Int. J. Knowl. Manag. (2022)
Keyphrases
- empirical studies
- commercial banks
- knowledge management
- risk management
- credit risk
- banking industry
- financial services
- marketing strategies
- empirical analysis
- credit card
- case study
- retail banking
- risk analysis
- information technology
- decision making
- software engineering
- e government
- information systems
- competitive advantage
- software development
- evaluation method
- credit scoring
- e learning
- data sets
- data mining techniques
- decision support system
- social network analysis
- knowledge discovery
- social networks