Incorporating post-click behaviors into a click model.

Feimin Zhong Dong Wang Gang Wang Weizhu Chen Yuchen Zhang Zheng Chen Haixun Wang

Published in: SIGIR (2010)

Keyphrases

click models
user behavior
web search
click logs
click behavior
user clicks
sponsored search
search engine
user preferences
evaluation metrics
search result
user experience
online advertising
web search engines
user interaction
query sessions
human behavior
random walk
web pages