The Influence of Risk Perception on Online Shopping Decision of Comsumers: A Case Study of Social Media Platforms in Vietnam.
Hong Minh Ngoc TranDuy Le VuPublished in: ICSEB (2023)
Keyphrases
- online shopping
- purchase intention
- social media platforms
- individual differences
- social media
- decision making
- customer satisfaction
- service quality
- online consumer
- business organizations
- personal information
- consumer behavior
- satisfaction degree
- internet usage
- decision makers
- product search
- shopping behavior
- decision problems
- real time
- virtual communities
- case study
- factors influencing
- online shoppers