Form and Function: How Website Characteristics Impact User Behavior.
Fone PengnateRathindra SarathyPublished in: AMCIS (2011)
Keyphrases
- user behavior
- website
- web usage mining
- user interaction
- user preferences
- user experience
- implicit feedback
- contextual factors
- user actions
- search sessions
- social networking
- individual user
- click models
- user behavior patterns
- online advertising
- web browsing
- user sessions
- user browsing
- web pages
- user interests
- log analysis
- user intent
- user activities