Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand.
Swati SinghSanjeev Kr. SinghPublished in: ICISTM (2011)
Keyphrases
- customer relationship management
- customer retention
- marketing strategies
- electronic commerce
- relationship management
- real world
- customer segmentation
- business activities
- database administrators
- data mining applications
- customer satisfaction
- business applications
- oracle database
- customer data
- decision trees
- search engine
- genetic algorithm
- neural network