How Lufthansa Capitalized on Big Data for Business Model Renovation.
Hong-Mei ChenRoland SchutzRick KazmanFlorian MatthesPublished in: MIS Q. Executive (2017)
Keyphrases
- big data
- business models
- cloud computing
- data management
- big data analytics
- data analysis
- life cycle
- unstructured data
- electronic commerce
- high volume
- data processing
- data science
- service providers
- case study
- conceptual framework
- vast amounts of data
- data sets
- business intelligence
- social computing
- mobile users
- business opportunities
- knowledge discovery
- social commerce
- data intensive computing
- query processing
- machine learning