Determinants of Social Media-Based Online Store Adoption.
Tazizur RahmanMd. Abir HossainYang Sok KimMijin NohChoong Kwon LeePublished in: SMA (2020)
Keyphrases
- online stores
- social media
- user acceptance
- website
- electronic commerce
- structural equation modeling
- recommendation systems
- perceived usefulness
- social networking
- adoption decisions
- website design
- user generated content
- social networks
- information systems
- technology adoption
- service quality
- factors that affect
- factors affecting
- user satisfaction
- e learning