Login / Signup
Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision.
Achita Muthitacharoen
Prashant Palvia
Published in:
AMCIS (2003)
Keyphrases
</>
decision making
online learning
innovation diffusion theory
group buying
real time
decision makers
data integration
decision rules
information integration
decision process
online reviews
online markets