Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation.
Yeunjae LeeSu Yeon ChoRuoyu SunCong LiPublished in: Internet Res. (2021)
Keyphrases
- social media
- user generated content
- reputation management
- email messages
- blog posts
- user generated
- social media data
- short messages
- social media platforms
- social web
- social networks
- online forums
- online social
- discussion threads
- social networking sites
- social networking
- online communities
- web content
- message transmission