Determinants of Customer Loyalty in China C2C E-Commerce: From a Social Network Perspective.
Jin ChenCheng ZhangLihua HuangPublished in: ECIS (2007)
Keyphrases
- customer loyalty
- service quality
- social networks
- customer satisfaction
- potential customers
- data mining
- electronic commerce
- service providers
- social network analysis
- user satisfaction
- quality of service
- business decisions
- marketing strategies
- call center
- competitive advantage
- information systems
- information flow
- data management
- information technology
- commercial banks
- network structure
- machine learning
- small and medium enterprises
- databases