An associative classification-based recommendation system for personalization in B2C e-commerce applications.
Yiyang ZhangRoger Jianxin JiaoPublished in: Expert Syst. Appl. (2007)
Keyphrases
- associative classification
- personalized recommendation
- electronic commerce
- privacy preservation
- highly competitive
- collaborative filtering
- recommender systems
- association rule mining
- association rules
- associative classifiers
- classification rules
- emerging patterns
- multi label
- recommendation systems
- classification method
- user preferences
- rule sets
- privacy preserving
- website
- minimum support
- data mining
- user profiles
- privacy preserving data mining
- learning algorithm
- real world
- graph cuts
- data quality
- image classification
- rough sets
- nearest neighbor
- machine learning