Toward a Conceptual Model for Examining the Role of Social Media on Social Customer Relationship Management (SCRM) System.
Abdullah M. BaabdullahNripendra P. RanaAli Abdallah AlalwanRaed Salah AlgharabatHatice KizginGhazi A. Al-WeshahPublished in: TDIT (2018)
Keyphrases
- conceptual model
- social media
- customer relationship management
- conceptual data model
- data model
- social networks
- social interaction
- social networking
- high level
- user generated content
- data mining applications
- competitive advantage
- marketing strategies
- data mining technology
- relationship management
- conceptual models
- social networking sites
- object oriented
- data mining
- data warehouse
- query language
- online social
- domain ontology
- social relationships
- knowledge base
- information systems
- information retrieval
- online social networks
- domain specific
- artificial intelligence
- data sets