The Influence of Seller, Auctioneer, and Bidder Factors on Trust in Online Auctions.
Chin-Shan WuFei-Fei ChengDavid C. YenPublished in: J. Organ. Comput. Electron. Commer. (2014)
Keyphrases
- online auctions
- bidding strategies
- reputation systems
- auction mechanisms
- online marketplaces
- factors influencing
- factors that influence
- bid prices
- main factors
- individual level
- personality traits
- electronic commerce
- prior studies
- social influence
- internet auctions
- influence factors
- trust model
- combinatorial auctions
- reputation mechanisms
- fraud detection
- multi unit
- transaction cost economics
- contextual factors
- factors that affect
- factors affecting
- perceived risk
- technology acceptance
- website