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Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context.
Deb Sledgianowski
Songpol Kulviwat
Published in:
J. Comput. Inf. Syst. (2009)
Keyphrases
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social network sites
critical mass
social capital
social networks
personal information
virtual communities
trust model
decision making
data integration
knowledge sharing