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Mining association rules between positive word-of-mouth on social network sites and consumer acceptance: A study for derivative product of animations, comics, and games.

Jyh-Jian SheuKo-Tsung Chu
Published in: Telematics Informatics (2017)
Keyphrases
  • mining association rules
  • data mining
  • association rules
  • information systems
  • decision making
  • itemsets
  • consumer behavior
  • algorithm for mining association rules