The moderating role of trust in business to business electronic commerce (B2B EC) adoption.
Abdallah AlsaadRosli MohamadNoor Azizi IsmailPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- electronic commerce
- small and medium sized enterprises
- mobile commerce
- business models
- electronic transactions
- electronic marketplaces
- online banking
- business transactions
- network externalities
- brokerage services
- supply chain management
- agent technology
- electronic markets
- automated negotiation
- electronic business
- agent mediated
- tourism industry
- service quality
- negotiation protocol
- trust model
- online auctions
- website