The effect of trust transference in multi-banking channels; offline, online and mobile.
Inwon KangKun Chang LeeSang-Man KimJiwon LeePublished in: Int. J. Mob. Commun. (2011)
Keyphrases
- real time
- mobile phone
- mobile devices
- website design
- online learning
- reputation management
- perceived risk
- trust model
- financial services
- text messaging
- online retailers
- purchase intention
- internet banking
- reputation systems
- mobile commerce
- cross cultural
- communication channels
- mobile computing
- mobile technologies
- online communities
- mobile learning