The Effects of ICT Innovation and Industry Regulation on Chinese Travel Website's Marketing Logic.
Yi ZhangLimei ZhangPublished in: CEC (2012)
Keyphrases
- website
- case study
- online marketing
- information and communication technologies
- technology transfer
- technological innovation
- target audience
- knowledge management
- potential customers
- financial services
- internet users
- academic community
- market share
- classical logic
- world wide
- high tech
- telecommunications industry
- marketing strategies
- web content
- logic programming
- information technology
- global economy
- web pages
- website design
- information systems
- information communication technology
- small and medium sized
- data mining
- south africa
- word segmentation
- st century
- modal logic
- long term