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Relationship Between Marketing and Project Management Success Through Cognitive Process Lens.
Flávio Santino Bizarrias
Luciano Ferreira Da Silva
Renato Penha
Rosária de F. S. Macri Russo
Published in:
IEEE Access (2020)
Keyphrases
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project management
cognitive process
project success
cognitive processes
cognitive model
information systems
software projects
management practices
project managers
role play
data mining
risk management
databases
domain theory
decision making
cognitive science
customer relationship management