Market basket analysis with association rules in the retail sector using Orange. Case Study: Appliances Sales Company.
Marcos MartinezMaría Belén EscobarMaría-Elena Fernández-GarcíaDiego P. Pinto-RoaPublished in: CLEI Electron. J. (2021)
Keyphrases
- market basket analysis
- case study
- association rules
- association mining
- cross selling
- association rule mining
- customer behavior
- data mining
- apriori algorithm
- customer service
- transactional databases
- data mining tools
- market basket data
- knowledge discovery
- data mining techniques
- data mining applications
- mining algorithm
- frequent itemsets
- mining association rules
- database
- itemsets
- supply chain
- frequent itemset mining
- knowledge management
- customer support
- radio frequency identification rfid
- real world
- call center
- business intelligence
- transaction data
- information technology
- data sets