TRAP: using TaRgeted Ads to unveil Google personal Profiles.

Mauro Conti Vittoria Cozza Marinella Petrocchi Angelo Spognardi

Published in: CoRR (2015)

Keyphrases

web pages
search engine
search advertising
personal preferences
website
personal information
online advertising
user profiles
keywords
evolutionary algorithm
google search engine
databases
social media
data sets
expert systems
bayesian networks
sponsored search
contextual advertising
multimedia
neural network