Internet Adoption and International Marketing in the Jordanian Banking Sector.
Said Al-HasanBrychan C. ThomasAyman MansourPublished in: Int. J. Online Mark. (2016)
Keyphrases
- financial services
- internet banking
- banking services
- online consumer
- world wide
- hong kong
- internet technology
- online marketing
- higher education
- competitive advantage
- data mining
- social media
- banking industry
- commercial banks
- information technology
- internet advertising
- internet users
- online advertising
- consumer behavior
- data mining technology
- decision making
- information systems
- security analysis
- economic development
- customer satisfaction
- technology adoption
- service quality
- e government
- mobile payment
- long term
- computer science
- internet enabled
- website
- international business
- retail banking