A Grounded Theory of Online Shopping Flow.
Rolf MahnkeAlexander BenlianThomas HessPublished in: Int. J. Electron. Commer. (2015)
Keyphrases
- online shopping
- grounded theory
- customer satisfaction
- lessons learned
- data mining and knowledge discovery
- service quality
- factors influencing
- personal information
- shopping behavior
- individual differences
- artificial intelligence
- databases
- computer mediated communication
- online shoppers
- user centric
- data visualization
- user satisfaction
- electronic commerce
- context aware
- online consumer