Personalising Mobile Advertising Based on Users' Installed Apps.
Jenna RepsUwe AickelinJonathan M. GaribaldiChris DamskiPublished in: ICDM Workshops (2014)
Keyphrases
- mobile advertising
- mobile applications
- user interface
- user interaction
- recommender systems
- internet advertising
- collaborative filtering
- novice users
- web content
- user model
- daily life
- query formulation
- end users
- user experience
- user profiles
- information access
- information overload
- user requirements
- user centric
- social media
- website