Auction Throttling and Causal Inference of Online Advertising Effects.

George Gui Harikesh Nair Fengshi Niu

Published in: EC (2022)

Keyphrases

online advertising
causal inference
user behavior
abductive reasoning
additive noise
causal models
behavioral targeting
advertising campaigns
display advertising
user experience
discrete data
rare events
nonmonotonic reasoning
internet advertising
sponsored search
natural language
plan recognition
frequency domain