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Microsoft CEP Server and Online Behavioral Targeting.

Mohamed H. AliCiprian GereaBalan Sethu RamanBeysim SezginTiho TarnavskiTomer VeronaPing WangPeter ZabbackAnton KirilovAsvin AnanthanarayanMing LuAlex RaizmanRamkumar KrishnanRoman SchindlauerTorsten GrabsSharon BjeletichBadrish ChandramouliJonathan GoldsteinSudin BhatYing LiVincenzo Di NicolaXianfang WangDavid MaierIvo SantosOlivier NanoStephan Grell
Published in: Proc. VLDB Endow. (2009)
Keyphrases
  • online advertising
  • behavioral targeting
  • microsoft windows
  • client server
  • user behavior
  • display advertising
  • real time
  • complex event processing