Principal Components Analysis in Data Mining of E-commerce User Behavior.
Lingzi ZhangPublished in: BDMIP (2023)
Keyphrases
- user behavior
- principal components analysis
- exploratory data analysis
- data mining
- covariance matrix
- user interaction
- user preferences
- dimensionality reduction
- user actions
- online advertising
- knowledge discovery
- multivariate statistical analysis
- principal components
- user browsing
- data mining techniques
- support vector machine
- web usage mining
- association rules
- feature extraction
- pattern mining
- linear discriminant analysis
- business applications
- click models
- feature selection
- pattern recognition
- individual user
- user activity
- data analysis
- classification accuracy
- web mining