Managing operations in customer-intensive services with forward-looking customers.
Chengzhang LiMinghui JiangXuchuan YuanPublished in: Kybernetes (2018)
Keyphrases
- customer service
- customer data
- potential customers
- customer satisfaction
- customer support
- customer behavior
- service providers
- service quality
- market segments
- marketing campaigns
- customer requirements
- call center
- customer segmentation
- marketing strategies
- service requirements
- customer relationship management
- cost efficient
- service management
- credit card
- web services
- data mining
- customer base
- direct marketing
- limited capacity
- retail banking
- customer preferences
- service times
- service delivery
- service composition
- user satisfaction
- service oriented
- electronic commerce
- content providers
- software vendors
- cloud computing
- banking industry
- online stores
- financial services
- customer demand