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Using improved RFM model to classify consumer in big data environment.

Guang SunXiaofeng XieJiayibei ZengWangdong JiangMeisi LinYuXuan HuangYanfei Xiao
Published in: Int. J. Embed. Syst. (2021)
Keyphrases
  • big data
  • database
  • data sets
  • case study