AdAlyze Redux: Post-Click and Post-Conversion Text Feature Attribution for Sponsored Search Ads.
Thomas SteinerPublished in: WWW (Companion Volume) (2015)
Keyphrases
- sponsored search
- click prediction
- online advertising
- search engine
- contextual advertising
- click through rate
- additional features
- computational advertising
- web search
- click models
- user clicks
- user behavior
- user experience
- sponsored search auctions
- short text
- digital libraries
- keywords
- text retrieval
- search behavior
- information access