The role of marketing and innovation management in the Finnish electrical and electronics industry.
Mai AnttilaPublished in: Int. J. Technol. Manag. (2002)
Keyphrases
- case study
- customer relationship management
- knowledge management
- driving force
- decision making
- target audience
- business management
- information systems
- technology transfer
- long term
- small and medium sized
- information management
- product development
- market share
- financial services
- business managers
- management system
- electronic circuits
- telecommunications industry
- competitive advantage
- high tech
- power grid
- technological innovation
- data mining
- human capital
- information technology infrastructure
- rfid technology
- management information systems
- social media
- information technology
- website
- commercial banks
- manufacturing companies
- marketing strategies
- decision support
- online marketing
- data management
- customer retention