Evaluating Business Success Through Social Media Strategies Using AHP.
Mervegül ToglukdemirElif TuyganHasan Efe YesilGülgün KayakutluPublished in: FedCSIS (2016)
Keyphrases
- social media
- return on investment
- decision making
- big data
- crisis management
- decision makers
- business processes
- data mining
- data envelopment analysis
- evaluation method
- electronic commerce
- real world
- business process
- analytical hierarchy process
- online marketing
- analytic hierarchy process
- business models
- business intelligence
- group decision making
- information systems
- user satisfaction
- pairwise comparison
- customer support
- success or failure
- consumer products
- social networking
- knowledge management
- online auctions
- multi criteria
- service delivery
- social networks
- business activities