"Just how risky is it anyway?" The role of risk perception and trust on click-through intention.

Obi Ogbanufe Dan J. Kim

Published in: Inf. Syst. Manag. (2018)

Keyphrases

perceived risk
web search
negative impact
search engine
risk management
decision making
information systems
trust management
online marketplaces
multi agent systems
query logs
human perception
social capital