Simplifying web analytics for digital marketing.
Andy BengelAmin ShawkiDippy AggarwalPublished in: IEEE BigData (2015)
Keyphrases
- website
- data mining
- social media
- digital world
- web pages
- web applications
- decision making
- big data
- web content
- predictive modeling
- link analysis
- learning analytics
- semantic web
- data management
- web documents
- web mining
- long term
- digital archives
- user generated content
- web technologies
- digital collections
- case study
- web resources
- web data
- data analysis
- database systems
- web users
- business intelligence
- web search
- digital resources
- database