Multi-Platform Budget Management in Ad Markets with Non-IC Auctions.
Fransisca SusanNegin GolrezaeiOkke SchrijversPublished in: CoRR (2023)
Keyphrases
- bidding strategies
- management system
- enterprise systems
- budget constraints
- information systems
- service platform
- trading agents
- electronic markets
- resource manager
- real time
- double auction
- seamless integration
- service management
- knowledge management
- sponsored search
- sponsored search auctions
- electronic marketplaces
- integrated circuit
- multi attribute
- project management
- information management
- electronic commerce
- customer relationship management
- decision support
- data processing
- data management
- online auctions
- group buying
- information technology
- resource allocation