Defining gamification: a service marketing perspective.
Kai HuotariJuho HamariPublished in: MindTrek (2012)
Keyphrases
- telecommunications industry
- service providers
- customer service
- service oriented
- data mining
- user experience
- service oriented architecture
- management system
- web services
- service discovery
- decision making
- social media
- long term
- information services
- neural network
- marketing campaigns
- consumer behavior
- marketing strategies
- call center
- mobile services
- game design
- serious games
- website
- virtual environment