Broad or exact? Search Ad matching decisions with keyword specificity and position.
Shuai YangJoseph PancrasYiping (Amy) SongPublished in: Decis. Support Syst. (2021)
Keyphrases
- search queries
- search algorithm
- keyword search
- search space
- matching process
- decision makers
- search strategies
- keywords
- search tools
- decision making
- search strategy
- graph matching
- relational databases
- image matching
- matching algorithm
- query processing
- string matching
- search efficiency
- matching procedure
- approximate matches