Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website Quality and Intention to Reuse.
Scott McCoyAndrea EverardEleanor T. LoiaconoPublished in: AMCIS (2006)
Keyphrases
- website
- website design
- internet users
- online advertising
- online learning
- high quality
- technology acceptance model
- quality measures
- web pages
- positive effects
- search engine
- real time
- information systems
- contextual advertising
- online search
- behavioral intention
- information retrieval
- perceived usefulness
- user satisfaction
- learning objects
- information quality
- technology acceptance
- empirically tested
- factors affecting
- keywords