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Competitive pricing and product strategies in the presence of consumers' social comparisons.
Ting Zhang
Tsan-Ming Choi
Tai Chiu Edwin Cheng
Published in:
Eur. J. Oper. Res. (2024)
Keyphrases
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pricing strategies
information goods
network effects
competitive environment
product information
dynamic pricing
supply chain
inventory control
social networks
life cycle
market conditions
social interaction
social media
revenue management
social connections
product development
social influence
pricing model