Gender-brand effect of search queries on sponsored search performance.
Partha MukherjeeBernard J. JansenPublished in: ASIST (2013)
Keyphrases
- search queries
- search engine
- sponsored search
- web search
- click prediction
- web search engines
- search result
- click models
- web users
- information retrieval systems
- query logs
- user queries
- information sources
- search behavior
- ranked list
- keyword search
- online advertising
- web pages
- information retrieval
- web queries
- search logs
- retrieval systems
- log files
- search sessions
- document collections
- user clicks
- data model
- click through rate
- sponsored search auctions