Gender-brand effect of search queries on sponsored search performance.

Partha Mukherjee Bernard J. Jansen

Published in: ASIST (2013)

Keyphrases

search queries
search engine
sponsored search
web search
click prediction
web search engines
search result
click models

web users
information retrieval systems
query logs
user queries
information sources
search behavior
ranked list

keyword search
online advertising
web pages
information retrieval
web queries
search logs
retrieval systems

log files
search sessions
document collections
user clicks
data model
click through rate
sponsored search auctions