Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing.
Yue (Nancy) DaiGregory VikenEunsin JooGary BentePublished in: Comput. Hum. Behav. (2018)
Keyphrases
- information processing
- risk assessment
- electronic markets
- purchase behavior
- electronic marketplaces
- decision making
- electronic commerce
- reputation mechanisms
- risk management
- business models
- factors that influence
- search costs
- network security
- internet auctions
- key factors
- social influence
- information security
- reputation systems
- database
- data mining
- auction sites
- power plant
- software agents
- web intelligence
- seller agents
- online auctions
- information technology
- case study