Machine learning for targeted display advertising: transfer learning in action.
Claudia PerlichBrian DalessandroTroy RaederOri StitelmanFoster J. ProvostPublished in: Mach. Learn. (2014)
Keyphrases
- transfer learning
- machine learning
- display advertising
- learning tasks
- machine learning and data mining
- knowledge transfer
- machine learning algorithms
- online advertising
- active learning
- semi supervised learning
- cross domain
- labeled data
- learning algorithm
- text classification
- text mining
- reinforcement learning
- multi task
- transferring knowledge
- domain adaptation
- manifold alignment
- data analysis
- data mining
- web pages
- artificial intelligence
- collaborative filtering
- transfer knowledge
- unlabeled data
- text categorization
- supervised learning
- knowledge discovery
- advertising campaigns
- web search
- feature selection