Examining Intermediate Mechanism of Customer Participatory Market Orientation on High-Tech Firms' Innovation Performance - Secondary Regulating Effect of Relationship Quality.
Huafei WeiJun ChenMuhammad Adnan Zahid ChudheryPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- high tech
- technological innovation
- customer support
- small and medium sized
- competitive environment
- market share
- information technology
- electronic commerce
- high quality
- key factors
- puts forward
- independent variables
- customer service
- competitive advantage
- competitive intelligence
- switching costs
- customer relationship management
- social capital
- service quality
- design process