Similarity attraction effects in mobile advertisement: Interaction between user personality and advertisement personality.
Hongseok LeeKang-Woo LeeKwan Min LeeHyunseung ChooPublished in: ICOIN (2012)
Keyphrases
- mobile advertising
- user interaction
- personality traits
- personality types
- user interface
- user defined
- similarity measure
- social behavior
- emotional state
- display advertising
- mobile devices
- mobile phone
- human computer interaction
- user experience
- website
- context aware
- collaborative filtering
- human robot interaction
- human interaction
- mobile computing
- mobile terminals
- recommender systems
- human users
- user queries