Big data and firm performance: The roles of market-directed capabilities and business strategy.
Samppa SuoniemiLars Meyer-WaardenAndreas MunzelAlex Ricardo ZablahDetmar W. StraubPublished in: Inf. Manag. (2020)
Keyphrases
- big data
- business strategy
- competitive environment
- competitive advantage
- business analytics
- market share
- cloud computing
- big data analytics
- data analysis
- data processing
- social media
- data management
- vast amounts of data
- customer service
- information technology
- business intelligence
- unstructured data
- information systems
- data warehousing
- knowledge discovery
- massive data
- data science
- business processes
- business environment
- business information
- knowledge management
- web services
- data driven decision making
- databases
- information processing
- relational databases
- decision making