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Business-Oriented Web Personalization: A Decision-Making Approach.
Carlos Alberto Odorico de Moraes Filho
Francilene Procpio Garcia
Published in:
Active Media Technology (2001)
Keyphrases
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web personalization
decision making
usage data
data mining
user interests
website
web mining
recommender systems
business process
web users
web usage mining
access patterns
user profiles
information retrieval
business applications