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Why he buys it and she doesn't - Exploring self-reported and neural gender differences in the perception of eCommerce websites.
Anika Nissen
Caspar Krampe
Published in:
Comput. Hum. Behav. (2021)
Keyphrases
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gender differences
attitudes toward
statistically significant
website
job satisfaction
male and female
university students
electronic commerce
user experience
digital games
reinforcement learning
active learning